The SoftWash Systems Territory Manager consists of fourteen individual classes to help cover every aspect of training your newest hire!


From providing the job description to covering classes such as “Selling Soft Washing”, “Road Rules” to “Simple Market Research”, this course covers it all!




The Territory Manager course is finalized by a required test and passing grade of 80%. Territory Manager is the next step for a trained Assistant Manager, so train them correctly.


The Territory Manager course is just one of five individually tailored courses for training your entire staff!

Just a few things included in your course...

Territory Manager


This is the one-on-one digital meeting between AC and any SWS in-network company employee to discuss the responsibilities of their job description. This is the job description for a Territory Manager.

Soft washing is the alternative to pressure washing, but are you selling it as such? What are you doing to so clearly differentiate yourself from the norm in the exterior cleaning industry? This class will address the finer bullet points that need to be part of your presentation when selling this product called soft washing.

As your company grows you will encounter two specific areas that may have seemed minor as an owner technician or even an owner-operator. These two areas are quality control and customer care. This class is a discussion of these two factors and how they impact your company. What seemed like a small concern is now magnified as you add more team members and trucks on the road.

Being an in-network company with SoftWash Systems is a big responsibility, especially since we don’t have the constraints of a franchising company. Every in-network company has an obligation to drive the spirit of equitable play and goodwill between close geographical players within the organization. Our hope is that this presentation helps you help us foster the culture of our tribe and keeps conflict down to a minimum.

The importance of the uniform and the positioning of the Softwash Systems co-branding on the uniform.

The grass is greener on the other side. Companies who do mostly residential business want more commercial. Commercially oriented businesses want to gain back market share in residential work. Who is right? Absolutely every time residential work is where you begin and build a solid, successful, and secure service business. This class will help you see the light on why residential is where you should focus your efforts.

Like a soft-serve ice cream cone can be twisted together between two flavors so is our SoftServ™ business system. The vanilla is the old-school tangible, visual business systems our fathers used and the chocolate is the new, cool digital world. These two worlds can be successfully blended in side by side with a little coaching. This class is about the many digital tools available to us today that we can use to complement our “braces for business” approach. Straightening out your business practices, CRMs, Apps, Digitally based storage, and other advanced choices can be utilized to scale our businesses without “CLOUDING” our vision of how we direct our daily business activities.

Learn how the SoftServ™ Business System relates to salespersons.

This class covers DOT road rules and driving safely. You share the road with potential customers, it’s important to ensure you are following law requirements along with being a courteous driver.

The SoftWash Systems 50-Point Standard. Our operating standard for all in-network companies.

Today environmental concerns are top of mind for the average consumer. We all want to do our part to protect our planet. SoftWash Systems Good Stewards program will help you communicate what you are doing to be a good steward of our Earth and what we are doing to protect it. This class will help you leverage and brag, so to speak, about those efforts.

his class demonstrated how you can utilize SoftWash Systems Authorized Professional branded material to differentiate your business from others. You will be taught how to stay in compliance and what the best ways are to advertise your relationship with SoftWash Systems Network.

This class is all about bleach. One of the main ingredients necessary to obtain a clean surface. In one of his favorite classes, AC will discuss why bleach is the answer. He will also debunk some of the negative thoughts that people have about bleach, and teach you how to talk about bleach with confidence backed by research and knowledge.

Market research and demographics are very important when selecting and developing sales territories. Knowing who your customer is and where they live is paramount. This sales and marketing class will dive into a simple process for creating lists of target residential customers and how to market to them.

AC Lockyer has had many successes in his life and none were left to chance. Being deliberate and executing a daily plan will virtually guarantee you are able to obtain everything you want in life if you follow these simple steps AC discovered many years ago. There are five keys to replicating success over and over again. Today you can start using them to win.



Further your Education by Enrolling in the Certified Applicator Course

Our Certified Applicator is the first level for a professional to participate as an In-Network SoftWash Systems company. The Certified Applicator educational course is designed to teach beginners and professionals how to soft wash profitably. You will receive both a workbook package as well as access to our SoftWash Systems Academy Online, where you will be able to stream educational content at the click of a button. Academy Online is a robust training resource you will use for training both yourself as well as every position inside your company. SoftWash Systems makes hiring and training EASY. SoftWash Systems offers an education that encompasses all levels of professionals, the best support in the industry, the newest innovations for soft washing equipment, and time tested chemicals that do the work for you!

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